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How Do I Love Thee? Let Me Count the Life Insurance
love life insurance.jpg
Okay, we know life insurance doesn’t rate as high on the “Romance Meter” as Elizabeth Barrett Browning’s iconic sonnet or even the classic movie line, “You had me at hello.”
But the simple fact is that purchasing life insurance is one of the least selfish acts you can perform out of love for another. What else would you call a product whose key purpose is to assure the financial care of others than yourself? Which is designed to enter the picture at the exact moment it is most needed ? your exit? Everlasting love, indeed! Altruism at its finest!
Now consider that you likely are providing this future financial promise for those nearest and dearest to you: a loving spouse, your beloved children, or possibly a meaningful charity or cause. Suddenly a candy heart seems a bit pale by comparison.
Yet this act of true love – purchasing life insurance- is often forfeited or delayed. Maybe it’s because of the off-putting horror stories of life insurance hard-sales tactics (backing the hearse up to the door) or the confusing arguments over whether term or “permanent” is the better deal or bigger rip-off.
To lovers everywhere we offer great news! Your Trusted Choice® independent insurance agent stands ready and able to assist as your Cupid in launching your personal financial support arrow into the future. Let us help you create the assurance that the financial resources to fulfill your goals and your plans will be there for those you love and support.
And for those who still believe equating life insurance with romance is just too much of a stretch, may we offer the last lines of the romantic sonnet, “How Do I Love Thee?”
I love thee with the breath,
Smiles, tears, of all my life; and, if God choose,
I shall but love thee better after death.
Life insurance as a gift of love: Even Elizabeth Barrett Browning would approve.
Sources:
http://www.poets.org/viewmedia.php/prmMID/15384
http://www.limra.com/newscenter/pressmaterials/10FOL.pdf
https://www.metlife.com/assets/institutional/products/life/group-life-insights/GroupLifeWhitepaper_exp0911.pdf
http://www.limra.com/HeartoftheMatter/12FactSheet_July.pdf
Ain’t No Mountain (or Life Insurance) High Enough!
Major consumer studies from MetLife and LIMRA reveal millions of U.S. consumers aren’t “feeling the love” when they realize their need for life insurance far exceeds their current level of protection:
• Consumers feel an adequate amount of life insurance would replace 6.8 years of income, yet more than half (55%) of widows and widowers received life insurance proceeds equaling less than one year’s of the deceased’s salary. Also, 84% received less than three years’.
• Only 44% of U.S. households have individual life insurance.
• One of four U.S. households have only group life insurance; lose job, lose all protection.
• Of those parents with children under age 18, 40% say they would have immediate trouble meeting everyday financial needs if a primary wage-earner died today.
• Another 30% would have financial trouble within several months.
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